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Facebook Pages Are Not Magazine Ads |
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By MarcomAdmin on |
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During
the month of November of 2007 Facebook started to allow businesses to
establish profiles on their network. These business profiles are called
pages (no cost) and while they are more restrictive than a personal
profile page, they allow companies to establish and communicate with a
fan base (Facebook’s name for friends of commercial enterprises).
Given
the fact that Facebook now has over 100 Million members this is a
windfall for companies who are looking to move into the social
networking arena and reduce their advertising expenditures while
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What Do Politicians Know That Most Companies Don’t? |
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By MarcomAdmin on |
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Every four years the country goes through a frantic period where candidates vie for the presidency. The political marketing and spin machines go into high speed. Previously little known brands (candidates) are thrust to the forefront, but only one will get the prize. We hope the best is elected, but we know a lot has to do with the marketing of the candidate. That is nothing new. It has happened for centuries.
What is new this time, is the fact that both Democrats and Republicans are using social network marketing as a part of their overall marketing strategies. Four years ago, Facebook (established Feb. 2004) was only open to college students and MySpace was only a year old. Certainly, the politicians have adapted to social networks faster than most companies have.
The ti ...
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AT&T Destroying Valuable Relationships One iPhone at a Time |
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By MarcomAdmin on |
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The new iPhone is a great product and I have waited until now to buy an iPhone with some features I wanted. Thankfully, I am not the type to stand in line for 5 hours to buy anything, so I didn’t. I did however try to order a phone (to be delivered whenever) but was told that my contract was not up until August 21st so if I wanted one I had to pay $399.00. That is $399 for a $199 phone!
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Who do you want to be, Batman or Robin? |
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By MarcomAdmin on |
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"You know Robin's never gonna get his own show. The spotlight is not for everybody; but if you're willing to go for it, the rewards of stardom are great. I'm talking "M&Ms-in-the-green-room" great. Why settle for playing a bit part?”
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MySpace Marketing – A No Brainer |
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By MarcomAdmin on |
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I simply cannot understand why more companies are not taking advantage of MySpace! If you sell a consumer product or service and even some business-to-business goods, you should be working MySpace for customers.
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Should I Be On MySpace? Are You Kidding? |
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By MarcomAdmin on |
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Why would you not want to take advantage of this opportunity? Two excuses I hear most are that managers have no time to spend on MySpace. Or they don't understand how to take advantage of social networks for marketing. That is no excuse because you can hire professionals that do know. After all, what do you know about running a magazine or newspaper, but you still place ads.
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