Over the last 2 years, as social network marketing gain popularity, I have heard hundreds of excuses by marketers for not embracing this evolving phenomenon. I thought I would jot down the top seven and write a write paper about the importance of developing a network marketing strategy.

Here is the number one excuse:

“I don't have time to spend on social networks - I have too much to do as it is.”

Ummm, that’s the same excuse I use for not going to the doctor. My wife says I’ll have all the time in the world when I am in the hospital. I find all kinds of things to do rather then go to the doctor. “Ahhhh, I have to arrange my socks in the drawer, the dog needs a bath, I have an appointment with the fortune teller.” The truth is I am just afraid to hear what the doctor has to say.

How about you? Are you afraid of what your customers have to say?

If you want to read more you, can download my white paper at:

Having a Blog Is Not a Social Media Strategy!
http://www.octanecorp.com/portals/5/whitepaper/Ablogisnotasocialnetwork.pdf